What is Prima Zaak Intelligence?
Prima Zaak Intelligence is the name of the way of working behind Prima Zaak. AI does the work. A person supervises and checks every website before it goes online.
Prima Zaak · · 3 min read

If you work with Prima Zaak, you mostly work with AI. We would rather say that honestly, straight away. It is exactly why we can work quickly, and at this price.
What parts does it have?
Two. The first part is AI: software that can read, write, design, build and answer. The second part is a person, who keeps an eye on things and has the final say.
That combination matters. AI is fast and never gets tired. A person sees what a computer sometimes misses. A photo that doesn’t quite fit. A sentence that sounds odd. Something your customers won’t understand.
What does the AI do?
Everything that takes time:
- finding businesses that don’t have a website yet;
- making the letter you receive;
- understanding what your business does and what your customers want to know;
- writing the texts and making the design;
- building the website, fast and easy for Google and AI assistants to read;
- answering your messages and making changes.
Our AI assistant always says that it is an AI. So you always know who you are talking to.
What does the person do?
The person supervises the AI’s work. A person checks every website before it goes online. Is something not right? Then it goes back first.
Would you like to speak to someone? That is always possible. Tell the assistant, and a person takes over. Agreements on price and the contract are always made with a person.
Why does this work well?
With a normal web designer, most of the money goes on hours: meetings, writing, building, adjusting. The AI does those hours in a fraction of the time. That is why your example is free, and a website with us starts with no activation fee, at €39 per month.
Fast, but not sloppy. Because someone really looks at it. Also read Can AI make a good website?
Where does the name come from?
Prima Zaak Intelligence is the name of this way of working: AI and a person together. That is how we make websites for businesses that don’t have one yet. In everyday conversation, we simply call it our AI assistant.
Fast, but not sloppy. Because someone really looks at it.


