Talking to an AI assistant: what can you expect?
Our AI assistant answers your e-mail first. It always says that it is an AI. Would you like to speak to a person? Then a person takes over.
Prima Zaak · · 3 min read

E-mailing, messaging or calling Prima Zaak? Then our AI assistant answers first. For many people this is new. So here is a short explanation of how it works.
Do you know who you are talking to?
Yes. The assistant always says that it is an AI. It doesn’t pretend to be a person. We think that goes without saying, and it is also required by law.
What does the assistant do for you?
- Answer your questions about your website, the price and how everything works.
- Take in changes, such as new opening hours or a different photo.
- Take your message, in the evening and at weekends too.
- Talk in Dutch or English. More languages will follow later.
In these first months, a person reads every written answer before it is sent. That is why an answer sometimes takes a little longer.
What doesn’t the assistant do?
- No agreements on price or terms.
- No signing of contracts.
- No decisions about you.
Agreements are always made with a person. We confirm them by e-mail or on paper.
Can you always speak to a person?
Yes. Just tell the assistant, by e-mail, WhatsApp or phone. For example: “Can I speak to someone?” Then a person takes over or calls you back.
Why an AI assistant?
Because that way your question is picked up outside office hours too. And because it saves us a lot of time. You don’t have to pay for that time. That is why a website from Prima Zaak is possible from €39 per month.
Feel free to try itE-mail your question to info@primazaak.nl. Or call 06 38 27 27 68. Prefer a person? Just say, and a person will call you back. More answers are on the questions page.
You always know who you are talking to.


