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Talking to an AI assistant: what can you expect?

Our AI assistant answers your e-mail first. It always says that it is an AI. Would you like to speak to a person? Then a person takes over.

Prima Zaak · · 3 min read

A drawn shop counter with an old-fashioned cream-coloured rotary phone next to a smartphone, with empty speech bubbles of light above them.
Illustration, made with AI

E-mailing, messaging or calling Prima Zaak? Then our AI assistant answers first. For many people this is new. So here is a short explanation of how it works.

Do you know who you are talking to?

Yes. The assistant always says that it is an AI. It doesn’t pretend to be a person. We think that goes without saying, and it is also required by law.

What does the assistant do for you?

  • Answer your questions about your website, the price and how everything works.
  • Take in changes, such as new opening hours or a different photo.
  • Take your message, in the evening and at weekends too.
  • Talk in Dutch or English. More languages will follow later.

In these first months, a person reads every written answer before it is sent. That is why an answer sometimes takes a little longer.

What doesn’t the assistant do?

  • No agreements on price or terms.
  • No signing of contracts.
  • No decisions about you.

Agreements are always made with a person. We confirm them by e-mail or on paper.

Can you always speak to a person?

Yes. Just tell the assistant, by e-mail, WhatsApp or phone. For example: “Can I speak to someone?” Then a person takes over or calls you back.

Why an AI assistant?

Because that way your question is picked up outside office hours too. And because it saves us a lot of time. You don’t have to pay for that time. That is why a website from Prima Zaak is possible from €39 per month.

Feel free to try itE-mail your question to info@primazaak.nl. Or call 06 38 27 27 68. Prefer a person? Just say, and a person will call you back. More answers are on the questions page.

You always know who you are talking to.

See your own website, free.

Send us the name and town of your business. We make an example and e-mail you the link.

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