What we check before a website goes online

A website that looks good on a big screen can still be crooked on a phone. A button falls off the screen. A price breaks in the middle of a word. That is why we check every website against a fixed list. Here is exactly what is on it.

Where does your website start?

With a website we already know well. We have a library of 35 websites, each for a different trade. From baker and hairdresser to bike repair shop, painter and plumber. All 35 pass the measurements below for phones, larger text and speed.

Your website starts from one of those 35. Then we make it yours: your name, what you offer, your prices and your opening hours. Then the list below goes over it again.

What does the computer measure?

• Narrow phones. We look at every page on a screen 320 pixels wide, as narrow as a small phone. Also at 375 and 390 pixels, and on a big screen.
• Larger text. Do you set the text on your phone larger? Then everything must still fit. That is why we also test with text at 125 percent.
• Nothing wider than the screen. You never have to scroll sideways to read a sentence or a price.
• Buttons big enough for a thumb, also on a small phone.
• Speed. We measure with Lighthouse (from Google), as on a phone. A website must score at least 95 out of 100.
• Accessibility and good technique. In the same measurement we aim for 100 out of 100.
• Readable for screen readers and AI helpers. Buttons are real buttons, links are real links, and every input field has a name. No invisible layer lies over a button. So a screen reader can read the page. And so can an AI assistant looking something up for a customer.
• One clear main heading per page, with your trade and your town.
• Correct data in the code. Your name, address, phone and opening hours are also in a fixed format in the code. They come from the same details as the text on the page. We check that they are complete.

Does booking or ordering work?

Can customers book, make an appointment or order from you? Then we go through it completely, tap by tap, on a narrow phone. From the first choice to the confirmation. Does something fall below the edge of the screen on the way? Then we fix it.

What does a person do?

Measurements don’t see everything. That is why a person then looks at your website. Are the facts right? Is there anything odd? Does it suit your business? Only then does it go online, with our stamp and the date. Read more in Checked by a person: what our stamp means.

What does this check promise?

That your website works well: on a phone, for everyone, and readable for Google and AI assistants. Not that you will be at the top. Nobody can promise that. Read why in How do customers find you, on Google and through AI assistants?

See for yourselfWe first make an example of your own website, for free. Ask for your free example.

First the computer measures. Then a person looks.